«Business in Women’s Hands: Strong Sides of the Weaker Sex," a conference targeted at businesswomen, was held on March 6, 2008. Conference topics were dedicated to female entrepreneurs and their role in business. Female managers of small- and mid-sized businesses, psychologists and HR specialists discussed acute issues and prospects of their participation in Russian business and shared their experiences.
Good Housekeeping became the official sponsor of the conference. PR director Elena Lempert made a report on behalf of the magazine. Her topic was the balance between the career and private life of a businesswoman. A loving family and cozy house are indispensable components of this success, she said, for achievement is impossible without the understanding and support of dear ones. Elena shared her experiences and gave much useful advice that is now published in Good Housekeeping.
GH stylist Marina Krugova led a master-class of decoupage as part of the conference. The ladies were happy to learn how to make frames for photos and many other interior articles that make a workstation comfortable and cozy.
All the participants of the conference received the March issue of Good Housekeeping as a present.