Popular Mechanics in Voronezh
Popular Mechanics magazine continues to expand in the regions and to give readers amazing stories on science, technology, transportation and defense-related projects under development in every corner of the country.
The November issue of PM includes an in-depth report from Voronezh about the work of a unique bell-casting company: Expert bell makers of the 21st century uncover secrets of the ancient art. To promote the regional project, all PM copies sold in Voronezh will include a supplement extending the format of the magazine and announcing the featured article. Particular attention will be devoted to point of sale activities – with posters and prominent displays placed in every Voronezh store and kiosk where Popular Mechanics is sold.