Popular Mechanics in September

In September, Popular Mechanics – first ever in Russia – presents a project “A Fortified Reality" with animated 3D illustrations.

To see the pictures, you should download a special program from www.popmech.ru, install it on your computer and place the magazine in front of its web camera.

The issue also includes articles on:

the strongest animal poison
flying submarine
Russian sniper rifles
the newest superspeed trains
secrets of the Soviet governmental autos, and much more.

The September issue is supported by an ad campaign which includes special placement at points of sales, advertising in press (Vedomosti, Men’s Health, etc.), on the radio (Nashe Radio) and Internet.