Cosmo Bikini Boom: Recognition from Professionals

Cosmopolitan magazine’s “Cosmo Bikini Boom” promotional event held in July 2008 received recognition from professionals, receiving third place in the category of “Best Program in the Field of Event Marketing (Including Sponsorship)” at the 19th International Advertising Festival Red Apple held in Moscow.

“Cosmo Bikini Boom” was the largest commercial flash mob ever staged in Europe and was entered in the Guinness Book of World Records. In July 2008, with a crowd of thousands looking on, 1923 young women laid their bodies out to form the words “Cosmo.ru” in seven 20-meter high letters and one enormous “dot.” Each letter consisted of 200-250 young women. The entire message filled the largest beach in Sochi, the “Riviera.”

The unique event received widespread media coverage, viral messaging and word-of-mouth effect.