Harper’s Bazaar and Ripol Classic publishers conducted an advertising campaign dedicated to the book “The Private Lives of Pippa Lee.” As part of the promotion, the magazine gave away 10 copies of the book on its web site
“The Private Lives of Pippa Lee” is a book by U.S. writer and film director Rebecca Miller. The book is about the housewife of a famous publisher, and examines her life before and after her husband’s unfaithfulness to her. The film of the book, directed by Rebecca Miller, has hit the Russian screen and hosts a brilliant constellation of stars, including Robin Wright Penn, Keanu Reeves, Julianne Moore, Monica Belluci, Winona Ryder, Alan Arkin and others.
At the book presentation at one chain of bookstores, buyers taking part in the promotion were able to sign up for discounted subscriptions to Harper’s Bazaar magazine. The magazine’s logo was placed on all outdoor and printed products accompanying the book’s release.