Cosmopolitan in April
The April issue of Cosmopolitan will be released with three new special sections.
In the first, “Feeling Indebted," the magazine’s authors will discuss the problems and feelings we experience when we lend or borrow money or things. They offer advice on how to avoid falling into deep debt and how to be more positive in your thinking.
The second section, “Without Difficulty," is dedicated to the recent downsizing trend: how to take a break between jobs without incurring any loss, and how people used to relax when there was no ICQ, social networks or e-mail.
The most timely section of all, “Body Book," contains 24 pages on how you can make your body pretty and slim by summer. The issue also includes fashion trends of the spring/summer 2010 season in clothing collections and make-up.
The issue is supported by a major advertising campaign that includes TV spots on the TNT and MTV television channels, outdoor ads in Moscow and St. Petersburg (city-boards, advertising on buses, metro posters and firewall) and press advertisements. The slogan of this ad campaign: “Centimeters Slimmer by Summer!"