New Name for IMSM

Beginning January 1, 2011, Independent Media Sanoma Magazines has officially become Sanoma Independent Media.

The name change is connected with the unification of two Sanoma divisions – Sanoma Magazines and Sanoma Entertainment – into a single entity, Sanoma Media. The division will focus on magazines, online and mobile media, and radio and television.

After the restructuring, Sanoma will have four divisions: Sanoma Media, Sanoma News, Sanoma Learning & Literature and Sanoma Trade.

Sanoma Independent Media is part of Sanoma Media, the international media division of the Sanoma group. Today the SIM portfolio includes more than 50 publications and projects with a cumulative readership of about 12 million and a roughly 25 percent share of the glossy advertising market.