The “Brodovich: From Diaghilev to Harper’s Bazaar” exhibition organized by Harper’s Bazaar magazine opened on Oct. 25 at the Garage Center for Contemporary Culture. The exhibition is dedicated to one of the last century’s most authoritative designers of periodicals and is timed to coincide with the 15th anniversary of Harper’s Bazaar in Russia.
More than 500 guests attended the opening of the “Brodovich: From Diaghilev to Harper’s Bazaar” exhibition, including Irina Khakamada, Mark Garber, Sofiko Shevardnadze, Vasily Tsereteli, Ksenia Sobchak, Ulyana Sergeyenko, Polina Kitsenko, Oksana Lavrentyeva, Irina and John Mann, Igor Chapurin, Yekaterina Odintsova, Alexander Terekhov, Miroslava Duma, Alexei Garber, Snezhana Giorgiyeva, Vladimir Glynin, Aisel Trudel, Anton Lange, Kira Plastinina, Yulia Bordovskikh, Ksenia Chilingarova, Yevgeny Bunimovich, Svetlana Bondarchuk, Stella Aminova, Alexei Bokov, Irina Volskaya, Alexei Kiselyov, Philip Jordan, Tatyana Arzamasova, Katya and Sonya Gaidamak, Viktoria and Anton Borisevich, Darya Dostal, Yelena Nelidova, Anna Makarova, Svetlana Zakharova, Viktoria Lopyreva, Yevgenia Linovich, Vlad Topalov and many others.
Exhibition curator Irina Meglinskaya conducted a tour for the evening’s guests. She told them of the great art director’s creative path and noted that “until now, only professional Russian directors in the publishing field considered Brodovich an icon, but thanks to this exhibition, everyone will understand that there are Russians in world culture.”
The exhibition includes examples of graphic experiments Brodovich conducted on the pages of Harper’s Bazaar (USA); a series of photographs from the unique book “Ballet” (presented in digital format) that was made during a tour of the Russian Ballet of Monte Carlo in New York and at performances of American ballet companies in the mid-1930s; photographic portraits of Brodovich shot by Richard Avedon, Henri Cartier-Bresson and Arnold Newman; personal letters and photographic and video records of lectures and interviews illustrating his teaching career.
Event partners included Fendi Perfumes with the Fan di Fendi aroma combining the luxury of tradition with modernity; the Visa company, one of the leading payment systems in the world and the Visa World of Privilege program; and Baileys creamy liqueur, which presented a limited edition bottle of Baileys by Stephen Webster at the event. The pattern on the bottle reflects the design of a unique piece of jewelry Stephen Webster made especially for Baileys — a forearm bracelet made of yellow gold and 1,250 diamonds and tourmaline gemstones.