Cosmopolitan Shopping magazine stylists took part in the "Skype My Style" promotion at the Afimall City mall. Fashion stylists and bloggers set up a Skype dressing room in the mall's small atrium where they gladly offered advice to all comers and talked about the latest fashion trends. The consultations were held by Skype video calls, making it possible for fashion specialists to view everything worn by the participants and answer their questions.
On the first weekend of the event, May 19 and 20, Cosmopolitan Shopping stylists provided consultations, including advice on hairstyles and accessories that will be hot this summer. Each participant could show the experts their purchases, pose questions and ask for their objective opinions. The most commonly asked question during the event was, "What should I wear to my school's graduation party?"
More than 120 people participated in a contest for the woman with the best image, with the awards ceremony held on May 26. The winners received a one-year free subscription to Cosmopolitan Shopping, a voucher for unlimited Skype calls, sunglasses from an elite accessories salon and gift certificates for 20,000 rubles of clothing at Afimall City stores.
On June 1, the Cosmopolitan Shopping chief editor gave a separate award to Alisa Radlova as the most stylish young woman. Radlova also received a subscription to the magazine, a voucher for Skype calls, sunglasses and a certificate for 20,000 rubles worth of men's and women's clothing at Afimall City stores.