Harper’s Bazaar Advertising Campaign
![](https://www.imedia.ru/upload/img_cache/c37/c37af0ec9df4654daabbd60f5744fdb9_ce_216x157x0x0_fitted_800x625.jpg)
Harper’s Bazaar, one of the world’s most authoritative magazines, turns 145 in 2012. As part of the event, the Russian edition of the publication will launch a large-scale advertising campaign on Aug. 21.
Harper’s Bazaar will open the new fashion season with a fall ad campaign featuring the slogan: “Major fashion in the September issue.” Commercials will run on promotional screens in downtown Moscow and St. Petersburg, 5-second to 15-second video spots will be shown on the TNT television network and 15-second audio ads will run on leading radio stations. Brand advertising modules will also be placed in lifestyle-themed monthly and weekly publications, banners and announcements.