Harper’s Bazaar Advertising Campaign

Harper’s Bazaar magazine conducted a large-scale advertising campaign in support of the September issue that, according to tradition, was released in large format. The issue is devoted to the main trends of the new season as seen on the catwalks of Milan, Paris, London and New York.

The September issue of Harper’s Bazaar is traditionally released in large format so that readers can fully enjoy the main trends of the season. With its coffee table book design and special paper, the September issue of Harper’s Bazaar is not just a collector’s edition — it is a veritable “bible of fashion.”

A large-scale advertising campaign ran from August 15 through September 10 to support the release of the special issue. It included TV and radio commercials, Internet banners and announcements and printed advertising modules promoting the magazine’s image. Priority displays were also placed in all Moscow hypermarkets and supermarkets.

This media strategy aims to increase market share and expand the magazine’s readership.

Читайте также
Октябрьский Harper’s Bazaar: это по любви
В номере: рыжий парфюмер Харпер, правила сезона, приложение «Дети» и посвящение Алле Вербер.
24 сентября 2019
Harper’s Bazaar проводит рекламную кампанию
В поддержку сентябрьского выпуска в большом формате.
20 августа 2019
Harper’s Bazaar в сентябре: большой формат и две обложки
Традиционный номер о моде нового сезона.
19 августа 2019
Harper's Bazaar представил героинь проекта Icons 2019
Съёмка Карин Ройтфельд выйдет в сентябрьском номере.
6 августа 2019