Cosmopolitan Reveals Secret of Success
The Russian edition of Cosmopolitan magazine turns 20 in 2014. On the eve of that anniversary, Editor-in-Chief Alya Badanina will describe how it all started, the genesis of the Cosmo Girls generation, which celebrities have appeared in the magazine and the secret of how the magazine has managed to maintain a leadership position over its 20 years on the market.
Almost everyone has heard of Cosmopolitan, and there are thousands of stories about how the magazine has influenced the lives of young Russian women. Some found the inspiration they needed to advance their careers, others found a life partner and still others were happy simply to find a great new hair style. One brave reader even beat a robber with a hefty issue of Cosmo … Now that’s the power of the printed word in action!
During its 20 years in Russia, Cosmopolitan has helped young women gain confidence, courage and sex appeal. They learned to smile openly, enjoy life and to analyze and appreciate every moment of their lives. That is the real “Cosmo effect”!
Readers can hear Alya Badanina speak on “The Cosmo Generation” on Dec. 16 at 7:30 pm at the Unic Institute’s Dostoyevsky Library at 23 Chistoprudny Bulvar near the Chistye Prudy metro station. Everyone who pre-registers will receive free admission and the chance to participate in an online broadcast of the lecture.