Harper’s Bazaar Art, a magazine about art, fashion and design, will launch an advertising campaign beginning November 4 to promote the magazine’s latest issue.
The cover story of the fall-winter 2014 issue that goes on sale November 4 is “Art with a woman’s face.” The issue features artists Marina Abramovich, Louise Bourgeois and Aidan Salakhova.
Commercials will run on the TNT, World Fashion Channel, TLC and Discovery television channels and the Megapolis FM, Shokolad, Romantika and Best FM radio stations. Ads will also appear in monthly and weekly periodicals, on banners and on informational and lifestyle Internet portals and social networks, and the magazine will feature in priority end-of-aisle displays at hypermarkets, gas stations and Moscow airports.
The campaign includes a special mailing to all galleries and art venues in Moscow and the magazine will also host its own stand at one of the main art events of the year – Miami Art Basel.
Harper’s Bazaar Art – a new look at the art of fashion!