Harper’s Bazaar Art has launched an ad campaign in support of its latest issue. The top story in the newest release is art, Russian-style.
The month-long ad campaign includes rotating commercials on the TNT and World Fashion Channel television channels as well as the Serebryany Dozhd (Silver Rain), Jazz FM, Romantika and Best FM radio stations. Weekly and monthly print publications throughout Russia will include advertising spreads promoting the magazine and banners and announcements will appear on social networks and informational and lifestyle websites.
Shoppers will find priority displays featuring the magazine in supermarkets and hypermarkets, including the Azbuka Vkusa supermarket chain. The Akademia restaurant chain will also have Harper’s Bazaar stands in its outlets. A targeted mailing campaign will also reach every art gallery and art venue in Moscow.
The magazine will also be at Art Basel in Switzerland – the art world’s main event – with a promotional stand this year.