Cosmopolitan magazine served as a media partner to the Atrium Festival of Health and Beauty that was held at the Atrium shopping and entertainment center. Visitors to the event learned about beauty and healthy eating, and about activities to develop body and soul.
Brand representatives gave free consultations and tips at a beauty station in the central area of the shopping complex. At the Cosmopolitan booth, shoppers could receive free consultations, artistic hairdos by Diva stylists and express makeup sessions with specialists from NYX decorative cosmetics. Cosmopolitan also created a striking installation composed of beauty-themed photos that were on display on the second floor of the Atrium complex.
The Atrium Fitness Club staged a yoga flash mob at the festival. Visitors could also take part in a variety of interesting workshops and attend lectures and performances by such stars of the beauty scene as Vladimir Kalinchev, Sergei Ostrikov, Olga Malysheva and others. Electronic indie-pop group Tesla Boy closed out the evening with a concert.