Cosmopolitan Beauty Stages Anniversary Beauty Day

Cosmopolitan Beauty magazine and the Rive Gauche chain of cosmetics and perfume shops celebrated a double anniversary on October 10: the magazine’s fifth annual Beauty Day and the 20th anniversary of the store chain. Celebrations were held in four Russian cities: Moscow, St. Petersburg, Rostov-on-Don and Kazan.

The events centered on the theme “A Holiday Around You” and featured a full program of festive entertainment. Guests enjoyed free beauty bars, live music, complimentary gifts and won prizes in raffles. And of course, the celebration would not have been complete without performances by celebrities.

Beauty Day shoppers had the unique opportunity to buy their favorite cosmetics at discounts of up to 50 percent, and could get a complimentary Rive Gauche gold card and a stylish accessory from Lady Collection with their purchases.

The Prime Star health food café chain served tasty treats and everyone who attended the Moscow festivities enjoyed a magic and dance performance by the “Gear. Mechanical Heart” theater troupe. Cosmopolitan Beauty editor-in-chief Yulia Lapshina delivered the opening remarks at the event. The groups Jazz Band Move and Turkish Soprano, dance groups, mimes and illusionists were also on hand to entertain Beauty Day guests. The evening ended with a performance by past contestants from the television program “The Voice,” Alexandra Belyakova and Yegor Sesareva.

Romantika radio served as media partner to the event and the station’s staff hosted an entertaining quiz on beauty secrets.

Guests included a variety of prominent public figures and stars of Russian show business: rhythmic gymnastics world champion and television host Lyaisan Utyasheva, designer Dasha Gauzer, fashion designer Masha Tsigal, singer Elena Knyazeva, Gabriella and many others. Television anchor Artyom Shalimov kept moods running high all day until the closing performance by the group Marseille.