Cosmopolitan magazine supported the opening of the new Ile de Beauté perfumery and cosmetics store at the Aviapark mall on November 7.
Cosmopolitan editor-in-chief Polina Sokhranova was the event’s special guest for the red ribbon-cutting ceremony, and Ile de Beauté organized an entertaining program that included contests, workshops, performances by mimes, and a battle of make-up artists. Guests also enjoyed drinks and refreshments, and could take advantage of 25% discounts in the new store. Anyone making a purchase received a complementary VIP card.
Cosmopolitan magazine contributed to the event by putting up a flashy photo zone, a wish tree and a raffle for magazine subscriptions and prizes. VJ Sam set a festive mood for the event, and shoppers enjoyed musical performances by violin soloist Pizzicato, 5sta Family and the popular singer Burito.