Popular Mechanics Launches Ad Campaign

Popular Mechanics magazine is conducting an advertising campaign in support of its anniversary issue, which was released on October 24.

Commercials for the magazine will appear in rotation on the Discovery, Moya Planeta (My Planet), and Nauka (Science) television channels, and on the Maximum, Rock FM, and Nashe Radio (Our Radio) radio stations. Announcements of the new issue also appear on the websites and social network pages of its sister publications.

The magazine has also placed electronic ads, which will appear throughout the month, on Moscow’s largest digital billboards.