Independent Media publishing house has invited Hearst Global digital director Gianluca Ena to speak at the upcoming National Advertising Forum.
Clients today want their product promoted around the world and expect publishing houses to provide them with non-standard 360° format solutions, and to combine the capabilities of offline and online media. Advertisers are interested in connecting with actual individuals, and not just learning that their ads have garnered a certain number of views. That is why the future of the advertising is in big data and creative solutions, according to Hearst Global digital director Gianluca Ena, who will address these issues in his speech on digital transformation at the forum.
“I am very pleased to return to Moscow and will share my experience and knowledge of the changes taking place in the world thanks to the development of digital technologies,” Mr. Ena said.
The National Advertising Forum will be held in Moscow on October 31 – November 1. Mr. Ena will address the forum on October 31 as part of the panel on “Global Trends in the Development of the Advertising Industry.”