From August 20 to September 1, Harper’s Bazaar magazine will conduct an advertising campaign in support of its September release. The traditional large-format issue will go on sale August 21.
The campaign includes commercials on TNT, TLC, Fashion TV, and the World Fashion Channel, as well as the Monte Carlo, Best FM, Jazz, and Relax FM radio stations. Spreads announcing the issue will appear in Cosmopolitan, Grazia, Esquire, Robb Report Russia, and Hello! magazines, and banners will be placed on the Cosmo.ru, Goodhouse.ru, Graziamagazine.ru, Hellomagazine.ru, and Snob.ru websites.
Announcements of the issue will appear on information and lifestyle online resources and on social networks. End-of-aisle displays will also be used in supermarkets and hypermarkets. Visitors to the S7 Airlines business lounge in Domodedovo Airport will likewise see promotional materials announcing the issue.
The ad campaign is expected to reach more than 12 million people.
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