How To Spend Goes Online

The newspaper Vedomosti has launched an internet version of the glossy supplement "How To Spend It." Now readers can browse this edition online at kp.vedomosti.ru. The editors are sure that visitors of the website will welcome this project while advertisers will be happy to get more access to their target audience.

The supplement has been published since February 2000. It is a joint project of The Wall Street Journal, Financial Times and the largest publishing house in Europe, Independent Media Sanoma Magazines.

How To Spend It is distributed together with Vedomosti and makes an integral part of the newspaper. It's a stylish and innovative glossy magazine which follows the lifestyle of the readers.

The magazine is aimed at both men and women. Its sections are:

  • travel
  • interior
  • fashion
  • luxury
  • food and drinks
  • corporate and personal profiles
  • elite sports

    The articles are ironical and nonintrusive; they are for readers with a good sense of humor. There are also sections about luxury trends, indispensible housekeeping goods, celebrities' choice and unusual travelling.