The Moscow Times Is A Partner Of Effie-2007

The "Brand of the Year Effie 2007" awards ceremony took place in Manezh Central Exhibition Hall on 7 April. This is the most significant international award in the branding industry.

The newspaper The Moscow Times acts as a sponsor of this event on a regular basis. Just like the previous time this year, silver awards were presented by The Moscow Times marketing director Elena Verkhovskaya.

The guest list included Russian representatives of leading brands, PR and marketing managers and many other professionals who work with and promote brands. Businessmen, politicians, public officers and artists also visited Effie, including: representative of the President in National Bank Board Tatiana Paramonova, chairman of Evroset board of directors Evgeny Chichvarkin, president of the fund Centre of Political Technologies Igor Bunin, writer Darya Dontsova, TV presenters Nikolay Drozdov and Boris Notkin, singer Lada Dance, painter Nilas Safronov and other celebrities.

287 projects were nominated in 28 categories this year. The Grand-Prix went to Nissan (nomination "Reputation and Trust"), ОАО Russian Railways ("Change of Image") and Sochi-2014 ("New Name").