Men's Health and radio station NRG (104.2 FM) are launching a super-game called "Hit the Ten Best", which is dated to the 10-year anniversary of the magazine's first issue. Readers and listeners can be included in a list of the most talented Russian men. And the winner will be pictured on the cover of Men's Health.
Participants can upload their photos and stories telling why they should be on the cover of Men's Health on the website www.energyfm.ru. The game will last until May 30, 2008. Daily announcements of the game can be heard on the radio NRG.
The game is divided into two stages. The first stage chooses 10 finalists after the voting at www.mhealth.ru and www.energyfm.ru. Preliminary results are announced on Fridays in the morning show show Black2White, and the photos of the finalists will be published in one of the spring issues of Men's Health. The winner will be crowned at the Men's Health anniversary party in June 2008.