Style Guide with Ivan Urgant

A young man in braces is bravely looking from the cover of Style Guide, the biannual Men's Health supplement. That is Ivan Urgant, national television star, tireless experimenter and renowned expert in men's fashion. He was invited to Men's Health both as a visual aid and lecturer. Young, successful, and ambitious, with a good sense of humor, Ivan Urgant is the prototype of a typical reader of Men's Health. At the shoot, for five long hours he has been choosing dignified clothes for everyday communication, business meetings and morning jogging. After that he generously showed readers what to wear and how to combine clothes and accessories.

Ivan Urgant has also become the image of the advertising campaign being held to support the October issue. The campaign uses all forms of media.

Starting from September 18, a video starring Ivan Urgant comes out on Ren TV (all Russia), STS (Moscow) and large regional television channels. This video can also be seen in many of Moscow's fitness centers. Jingles are on the air of Maximum and Nashe Radio (all Russia), Pilot (Ekaterinburg), Uniton (Novosibirsk), Record (St. Petersburg). In addition, the advertising campaign will be held on the Internet (Mail.ru). From September 19, three different posters with Ivan Urgant dressed in business, sport and everyday styles are placed on city formats.