The release of the July issue of Men's Health was supported by a large-scale Internet advertising campaign. The careful choice of Internet resources provided a large coverage audience - over 2 mln users.
For the purpose of enhancement and target effect, the audience chosen for the advertising consisted of a 80% men.
At Admedia web sites (automobiles and sports), banners are placed with help of rich-technologies. At the same time, www.rambler.ru uses both static and dynamic placement (100,000 showings a day and of over 4,000,000 in one of the campaign's days). Direct mailing (men 25-35 years old) is provided with help of www.subscribe.ru. Articles about the July issue of Men's Health are published at www.moscowout.ru and www.newsru.com.
The advertising campaign started on the release day of the magazine and will last till July 10.