The November issue of Yes! is aimed at those who want to change the world for the better, and offers ways to do it. Readers will find a collection of stories about kind and noble deeds that will inspire them not to put off the desire to help others until tomorrow - since, as everybody knows, that "tomorrow" might never become "right now."
The kind-hearted issue will mark the start of the Say Yes charitable project that uses the slogan "Buy a button - help children." All money collected during the campaign will go to help children requiring expensive operations at the cancer ward of the Russian Children's Clinical Hospital in Moscow. The creative and unique Say Yes buttons will be sold in magazine chains participating in the campaign, and show business stars will wear them to set an example for their fans. Among the first celebrities to support the project are Kira Plastinina, Yulia Savicheva, Dino MC 47, DJ Smash, the Di-Li group, Dakota, Alexei Vorobyov, the T9 group and Ed Shulzhevsky.
A large-scale advertising campaign on television, radio and the Internet will promote the project.