The Moscow Times Ad Campaign
The Moscow Times newspaper is continuing its “Create yourself” charitable program for children with disabilities. In support of the project, an outdoor ad campaign has been launched in Moscow using the slogan, “Create yourself. I also want to learn, draw and play.”
Charitable and social service projects have already become, not the exception, but an inseparable part of corporate strategy for Russian companies -- but now those companies are going through a difficult period. That is why it is especially important to speak about those who need help -- with their medical treatment, studies and social rehabilitation.
Not only medical treatment is important for children with disabilities: They also want what everybody else wants - to draw, to learn and to play. The Moscow Times wants to draw the public’s attention to those issues through its “Create yourself” program.