On July 9, Yes! conducted an unusual PR event. As part of the Flowering Planet Fourth International Exhibition of Floral and Landscape Design, Yes! planted flowerbeds in the form of the magazine's logo.
The flowerbeds were sprinkled with begonias with elegant pink buds. The flowerbeds were styled not only by landscape designers, but also by the magazine's editors, show business stars and friendly members of the media. Participants included Max Lorenz, Roman Kenga, Denis Kosyakov (from Slaughter League on the TNT channel), music groups Ch.P. and Balabama, along with video jockeys from Music Television.
Yes! prepared pink gardening gloves and multi-colored hoes for the event. Readers were able to pose for photos with their favorite performers and plant a few flowers as well.
The International Exhibition of Floral and Landscape Design has been held for the last few years in the central parkway of the All-Russia Exhibition Center. The goal of the event was to encourage Muscovites to take part in the "greening" of their city and, of course, to simply enjoy the infinite variety of plants on display at the exhibition. The event will continue through September 30.