This March marks one year since the Independent Media Sanoma Magazines publishing house realeased the Mamas&Papas magazine for parents – the first and only magazine in Russia dedicated to children ages 2 to 7 and focusing on the health, upbringing, development and recreation of today’s children.
The biggest news for the magazine’s team during the project’s first birthday is that Mamas&Papas has taken the leading position in the parents’ press for children ages 2 to 7 years. Readers have responded positively to the publication’s light tone and the fact that it is unlike any other magazine for mothers and fathers. “We are glad that you finally appeared!” “How great that now there is such a magazine for parents.” “Hurray! Even my husband reads it…You are different somehow.” If you open the mail sent to Mamas&Papas magazine and pick any three letters at random, there is a very good chance that is exactly what you will read.
In honor of its birthday, Mamas&Papas prepared a gift for its readers’ children. A separately published, children’s-themed pamphlet insert will be included with each issue from March through the end of the year. Now mamas and papas can enjoy reading the magazine knowing that their little ones will also have something to keep them occupied.
The April issue of Mamas&Papas will be supported by an advertising campaign running on television, radio, outdoor ads, on the Internet and with large-scale spreads in distributors’ networks.