Alpina Business Books has published a book by Guy Kawasaki titled “Startup: 11 Master Classes from an Ex-Apple Evangelist and the Most Daring Venture Capitalist of Silicon Valley.”
This is a wonderful book for those who want to start a business from scratch. As the managing director of a company who has had many successful startups, the author gives simple tips you can follow to achieve success when launching a business offering goods and services that are in demand. Kawasaki’s book also aims to show managers how to develop the creativity of their employees by encouraging the bold and creative approach that is a prerequisite for business success. The book focuses on methods for starting a business from scratch, branding, developing connections, recruiting, and the use of “buzzing” or word of mouth marketing – a practice that has made the author renowned throughout the world.