The Custom Publishing department of Independent Media Sanoma Magazines presents S-Magazine by Savage – a unique fashion magazine for customers of Savage company stores.
It is an extremely difficult task to make a glossy fashion magazine that differs from existing publications and that also catches the interest of a wide range of readers. Having examined all the available information, the editorial team conceived and created a publication that has found its niche, stands out from the crowd and fulfills the client’s marketing goals. The core of the magazine is a catalogue featuring numerous shots and layouts of clothes that are smoothly and unobtrusively integrated with the lifestyle content of the publication. The result is not a standard advertising catalogue but a full-color glossy magazine reflecting the latest trends in fashion, culture and innovative technologies while maintaining a focus on the hottest social events and developments.
The fall-winter issue includes an interview with actress Maria Semkina and showman Oscar Kucher, a collection of popular fashion blogs, a trip to pre-Christmas Prague and a column by fashion expert Ksenia Sobchak surveying the most fashionable trends of the coming season. The publication also features photo shoots – and contrary to classical rules, there are more than five of them. This again underscores the strong fashion orientation of S-Magazine.
The publication has a print run of more than 270,000 copies in four countries: Russia, Ukraine, Belarus and Kazakhstan.