“If weren’t doing it for money, you weren’t doing anything.” – this is the inscription on one of the Vedomosti T-shirts that won over judges for its combination of ideas, graphics and design.
Project 111, one of the largest distributors of business gifts and promotional products and the organizer of the contest, awarded Vedomosti with third place for most striking T-shirts. Various companies took part in the competition, and the T-shirts they created proved to be an interesting and unusual form of advertising that attracted new users, clients and visitors to the project and helped unify their employees.
Vedomosti plans to create T-shirts for men, women and separately for students – a group the business newspaper sees as an independent and promising part of its audience. The Vedomosti T-shirts will play different roles – as a prize for subscribers and as a corporate gift, among others.