The guests were welcomed by children from President Kids model agency wearing dresses from the latest collection of Miss Blumarine, Ice Iceberg, Parrot, Ki6, Regina, Paul Smith Junior and Philip Plein Junior and posed with them in front of the press wall. The official part of the event continued with greetings from Irina Chernyak, Collezioni editor-in-chief, Tatyana Suscheva and Roberto Kinello, the owners of Societa Italia showroom. This part was followed by a fashion show of the showroom’s brands.
In order to show the editorial process to the guests, the Collezioni team organized a fashion shoot straight at the event. Guests watched children posing for famous photographer Zhanna Romashka with much interest. The shots were shown immediately on a plasma screen.
When the official part was over, all the guests went to the hotel garden to enjoy the fine Florence evening to taste wine by Fantinel, a Tuscan winery.
Another Italian partner of the evening was the Alitalia airline company.
Collezioni and Societa Italia joint cocktail was included on the official list of Pitti Bimbo exhibition events.