Alpina Business Books/United Press has released the book by Nicholas Christakis and James Fowler titled “Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do.”
The book describes how we infect one another with overeating, smoking, addiction to violence and aspiration for charity. We don’t realize how strongly we depend on people we’ve never even seen. If a friend of your fiancee’s brother gives up smoking, the probability of your doing the same very soon increases. The network is able to spread both “viruses” of violence and epidemics of good deeds. And it’s very important to know how these structures are organized and function for any politician, advertiser or person interested in social psychology.