RB.ru Has Best Conversion Ad Campaign on RuNet
![](https://www.imedia.ru/upload/img_cache/694/694e5644cb6dc89dd85c0e99cc4f0d3e_ce_216x291x0x0_fitted_800x625.jpg)
The Sapato.ru Internet shoe store advertising campaign conducted on the RB.ru portal in August achieved an outstanding conversion.
The company ran ads in two formats on RB.ru — 400 x 50 on the main page and 650 x 40 on the other pages. The advertising campaign achieved an average conversion of 29.75 percent for the two formats — that is, there were 166 purchases for 558 clicks. The 400 x 50 advertising format achieved the highest conversion rate — 67.66 percent, or 136 purchases for 201 clicks.