First Issue of Women’s Health
The first issue of Women’s Health in Russia was released on Oct. 18. It includes:
How to have a flat stomach and taut hips in just 10 minutes a day;
How to calculate your body’s real age;
Why it is so difficult for successful and beautiful women to find a mate.
Readers will receive a fashionable complimentary handbag with the first issue.
Women’s Health is a quality glossy fashion publication devoted to healthy lifestyles. This lively, fun and practical magazine for modern, active women covers not only healthy lifestyles and fitness, but also beauty, style, sex and relationships. The magazine’s slogan: “It’s good to be yourself!” The publication is aimed at women aged 25 to 35 who have a higher education, are involved in sports and active recreation and are interested in healthy living, proper nutrition, fashion and beauty. The first issue of Women’s Health has a print run of 110,000 copies.
An active advertising campaign is supporting the launch of Women’s Health magazine. It includes:
75 billboards on Moscow streets and highways;
15 St. Petersburg buses displaying the magazine brand;
100 city formats in St. Petersburg, 45 in Yekaterinburg, 33 in Novosibirsk and 23 in Samara;
15-second ads broadcast between Oct. 18 and Nov. 9 on the Yevropa Plus radio station in Moscow, Love Radio in St. Petersburg and Samara, Hit FM in Yekaterinburg and Unitone radio in Novosibirsk;
Promotions in fitness clubs and beauty salons;
Cross-promotions with the popular Men’s Health brand.
Women’s Health has been published by Rodale in the United States since 2005. The magazine is published under license in 11 other countries.