From Inspiration to Shopping

Sanoma Independent Media will launch the new ShopIcon.ru fashion and style Internet project during this holiday season.

ShopIcon.ru is an innovative online venue with recommendations and tips for fashion and beauty as well as personal consulting services by professionals in the field.

The ShopIcon.ru portal provides daily updates on the latest trends, new Internet shops, the hottest clothing items and the best brands. The site’s editors focus on the three main principles of inspiration, independence and pragmatism to make fashion trends accessible for everyone.

Users will learn about styles, trends and the secrets of compiling a wardrobe that matches their personal taste and figure, and they can fill out a fun online questionnaire to formulate their personal style.

ShopIcon.ru also provides users with access to individual consulting services from top stylists in such fields as personal image, fashion, wardrobe, the right look for special occasions, and online shopping.

We look forward to seeing you at ShopIcon.ru!