The Viadeo social network for professionals held a business breakfast for MBA school representatives on Feb. 26 at the Baltschug Kempinski Moscow hotel. Viadeo held the event to present its new services for promoting MBA programs.
Viadeo Russia CEO Natalia Moiseenkova demonstrated the social network’s features, focusing on its handy tools for communicating with consumers of educational services and the capability of interacting with potential target audiences. The business breakfast participants also listened to a live hookup with the French offices of Viadeo, where Olivia Claudeville, sales director of educational services, spoke about Viadeo’s successful experience with European schools.
Next, participants discussed the effectiveness of using social networks to attract students. Begin Group representatives Olga Gozman and Vasily Bogantsev acted as moderators.