Yes! magazine took part in City Day celebrations by organizing a venue at Luzhniki Stadium.
For City Day at Luzhniki Stadium, a music and sports festival was staged to mark Moscow’s 866th anniversary. Guests were treated to music performances on four different stages, dozens of entertainment zones, games, competitions and creative workshops for the whole family.
At the Yes! Venue, guests could take snapshots in a special photo booth, take part in contests and fun raffles, win a pair of Keddo shoes and get a fashion haircut from Scarlett stylists. There were also gift certificates from Alessandro Frenza for everyone who showed up with a hand-made Yes! pennant using a design that they had earlier downloaded from the yes.com.ru site and then printed and glued together.