Yes! magazine and the Nina Ricci brand held the most enchanting party of the year — the Ice Magic Party — at the ice skating rink in the Hermitage Garden on Dec. 14.
Magic was in the air, both on the ice and in the pavilion. Guests took part in a fanciful photo session with play money, participated in playful contests and took home cool prizes such as Nina Ricci fragrances, Oreo cookies and pleasant surprises from Yes! A real fairy granted wishes and handed out fortune cookies with predictions for 2014 and legendary Krispy Kreme donuts.
Every young woman attending the Ice Magic Party could upload her photo on Instagram with the hashtags #icemagicparty and #princess_nina to vie for the right to become the most beautiful princess and win a super prize — a basket of Nina Ricci beauty products. The Yes! mail service was also in force on the skating rink: Anyone could cut out a holiday greeting card from the December issue of the magazine, sign it and bring it to the party to be sent to friends or relatives anywhere in the world.
Yu TV channel VJ Artem Shalimov and famous video blogger Sasha Spielberg served as masters of ceremonies for the event, and Yu TV acted as media partner.