Vedomosti business newspaper and UralSib bank released a co-branded bank card. The UralSib-Vedomosti card is the world’s first co-branding project between a bank and a business media resource.
The gold premium-class cards are issued with the MasterCard and American Express payment systems. Card holders receive an online subscription to Vedomosti newspaper, concierge service, membership in the UralSib Compliment loyalty program, participation in the bank’s charitable program, travel insurance in both Russia and abroad and much more.
The project was almost two years in the making. During that time, organizers conducted several marketing surveys to determine consumer demand and planned a coordinated campaign to attract customers.