The St. Petersburg Times on Facebook

The number of subscribers to the official group of The St. Petersburg Times newspaper in the Facebook social network has increased 10 times in the past year. In August 2013 the newspaper’s Facebook audience counted 3,500 people, while in August 2014 it exceeded 30,000.

The increase of the number of followers was brought about by the systematic promotion of the Facebook fan page in the printed publication and on its website, as well as because of the collaboration with In Your Pocket publication and referrals from Facebook groups of partner events.