Men’s Health Cover Hero

Men’s Health has once again decided feature one of its readers on the cover of a future issue of the magazine, to be selected in the Men’s Health Cover Hero contest. To have a shot at winning, contestants should first fill out an entry form at www.mhealth.ru/hero.

The contest runs from April 14 to July 31 and consists of three stages. First, participants should write about themselves using a special timeline on the magazine’s website. In the next stage, they should submit photos or videos of their physique demonstrating why they are worthy to stand alongside previous Men’s Health heroes. For the last stage of the competition, contestants must create a sample Men’s Health cover layout with their photo and propose headings for articles in the issue devoted to them. Men’s Health editors will select the winner and announce his name on September 1.

Energy, Sport FM and other radio stations are airing commercials announcing the contest.