Custom Publishing. Full Cycle
The custom publishing division of Independent Media Sanoma Magazines has developed a unique distribution system for its publications, the likes of which have never been seen before in this market.
From now on, IM's Custom Publishing subdivision provides its clients more than just concept development, editorial material, design, layout and publishing services. Putting a wealth of experience in the field of custom magazine distribution to work side by side with market research from its partners in 20 Russian cities, Custom Publishing can now offer its clients the opportunity services for distributing their publications using the latest methods in the technical distribution cycle - from the completion of printing to delivery to the end-user. In addition, the custom publishing division can organizes special promotions at distribution points, as well as provide an invaluable communication link with readers in Moscow and the rest of Russia.
The distribution concept for each publication is developed individually, and incorporates the wishes of the client and the particularities of each publication, including audience, circulation, geographical distribution, technical particularities of the distribution market and many other parameters.
This system has been successfully tested on existing Custom Publishing products, and the division is proud to offer its potential partners a vast spectrum of services in the creation, printing and advancement of publications.
From now on, IM's Custom Publishing subdivision provides its clients more than just concept development, editorial material, design, layout and publishing services. Putting a wealth of experience in the field of custom magazine distribution to work side by side with market research from its partners in 20 Russian cities, Custom Publishing can now offer its clients the opportunity services for distributing their publications using the latest methods in the technical distribution cycle - from the completion of printing to delivery to the end-user. In addition, the custom publishing division can organizes special promotions at distribution points, as well as provide an invaluable communication link with readers in Moscow and the rest of Russia.
The distribution concept for each publication is developed individually, and incorporates the wishes of the client and the particularities of each publication, including audience, circulation, geographical distribution, technical particularities of the distribution market and many other parameters.
This system has been successfully tested on existing Custom Publishing products, and the division is proud to offer its potential partners a vast spectrum of services in the creation, printing and advancement of publications.
