Gloria advertising campaign on TV
On March 14, Gloria's 3-month national TV-campaign will begin.
Gloria rendered a decision not just to announce next issue or tell about the magazine's content for the thousandth time, but to make a creative promo. Renowned American director Rod Lamborn, famous for his work with such well-known brands as Samsung, Nike, Adidas, Merk, Oxygen, USA MTV, and AT&T was invited to make the advertising film.
Gloria feels certain that the 10-week television advertising campaign together with many other marketing actions will increase the magazine's circulation, draw new female readers and new advertising accounts. All of that will strengthen Gloria's position among female weekly magazines and will be a good birthday gift - Gloria's birthday is at the end of May.
Gloria rendered a decision not just to announce next issue or tell about the magazine's content for the thousandth time, but to make a creative promo. Renowned American director Rod Lamborn, famous for his work with such well-known brands as Samsung, Nike, Adidas, Merk, Oxygen, USA MTV, and AT&T was invited to make the advertising film.
Gloria feels certain that the 10-week television advertising campaign together with many other marketing actions will increase the magazine's circulation, draw new female readers and new advertising accounts. All of that will strengthen Gloria's position among female weekly magazines and will be a good birthday gift - Gloria's birthday is at the end of May.
