Gloria Is Becoming the Leader
Gloria, Independent Media Sanoma Magazines' first glossy women's weekly, summed up the retail sales of the first four issues of the magazine.
The average growth of Gloria sales in all distribution chains from issue to issue was 5.5% (total growth - 23.9%), this in spite of the general summer recession. According to official data published on the web-sites of large distribution companies Metropolitenovets (Moscow) and Sibir (Novosibirsk), Gloria leads in the niche of women's weeklies in these chains.
Gloria was launched on May 25, 2006 and supported by a wide-scale advertising campaign. Gloria's weekly print-run - 310,000-350,000 copies.
The average growth of Gloria sales in all distribution chains from issue to issue was 5.5% (total growth - 23.9%), this in spite of the general summer recession. According to official data published on the web-sites of large distribution companies Metropolitenovets (Moscow) and Sibir (Novosibirsk), Gloria leads in the niche of women's weeklies in these chains.
Gloria was launched on May 25, 2006 and supported by a wide-scale advertising campaign. Gloria's weekly print-run - 310,000-350,000 copies.
