Independent Media Sanoma Magazines launches Gloria
On May 25, 2006 Gloria, the first glossy women's weekly on the Russian market, will be available on newsstands all over Russia.
The launch was thoroughly prepared. In addition to extensive market research, Independent Media, publisher of well-recognized glossies like Cosmopolitan, Men's Health, Good Housekeeping and the periodicals Vedomosti and The Moscow Times, tested the concept in Samara, Russia, where Gloria immediately was one of the best-selling women's weeklies in the city.
Being a unique combination of the design, style and quality of glossy monthlies and the up-to-date information of a weekly, Gloria offers a variety of information, ranging from news and stories about celebrities, fashion trends and tips, health and beauty advice, easy recipes and traveling.
Gloria's style is lively, easy to consume and inspirational. Gloria is aiming at the younger, more dynamic and successful woman than the majority of current weeklies, its main target audience being women aged 23-30.
Elena Myasnikova, member of Board of Directors of Independent Media Sanoma Magazines, says: "It is really challenging that there are more qualitative monthlies in our country than high-grade weeklies. So we decided to explore that segment. All the more, Sanoma Magazines is among the leaders in the European weeklies market. And as our publishing company in Moscow is traditionally good at publishing glossy magazines, our first weekly is glossy!"
Gloria will be launched in a "midi" format (190х255 mm) with a circulation of 350,000 copies and retail price of 20 RUR (EU 0.71).
The "zero" issue is inserted into the June 2006 issues of Cosmopolitan Russia and Good Housekeeping Russia, with a joint circulation of 900,000 copies. Both magazines are issued a week before Gloria appears at the newsstands.
The launch of Gloria will be supported by strong advertising campaign.
For more information please contact:
Elena Myasnikova, Director
Tatyana Shalygina, Gloria publisher (t.shalygina@imedia.ru)
Uliana Akiniazova, Gloria marketing director (u.akiniazova@imedia.ru)
Tel.: +7-495-232-3200
Fax: +7-495-232-1761
The launch was thoroughly prepared. In addition to extensive market research, Independent Media, publisher of well-recognized glossies like Cosmopolitan, Men's Health, Good Housekeeping and the periodicals Vedomosti and The Moscow Times, tested the concept in Samara, Russia, where Gloria immediately was one of the best-selling women's weeklies in the city.
Being a unique combination of the design, style and quality of glossy monthlies and the up-to-date information of a weekly, Gloria offers a variety of information, ranging from news and stories about celebrities, fashion trends and tips, health and beauty advice, easy recipes and traveling.
Gloria's style is lively, easy to consume and inspirational. Gloria is aiming at the younger, more dynamic and successful woman than the majority of current weeklies, its main target audience being women aged 23-30.
Elena Myasnikova, member of Board of Directors of Independent Media Sanoma Magazines, says: "It is really challenging that there are more qualitative monthlies in our country than high-grade weeklies. So we decided to explore that segment. All the more, Sanoma Magazines is among the leaders in the European weeklies market. And as our publishing company in Moscow is traditionally good at publishing glossy magazines, our first weekly is glossy!"
Gloria will be launched in a "midi" format (190х255 mm) with a circulation of 350,000 copies and retail price of 20 RUR (EU 0.71).
The "zero" issue is inserted into the June 2006 issues of Cosmopolitan Russia and Good Housekeeping Russia, with a joint circulation of 900,000 copies. Both magazines are issued a week before Gloria appears at the newsstands.
The launch of Gloria will be supported by strong advertising campaign.
For more information please contact:
Elena Myasnikova, Director
Tatyana Shalygina, Gloria publisher (t.shalygina@imedia.ru)
Uliana Akiniazova, Gloria marketing director (u.akiniazova@imedia.ru)
Tel.: +7-495-232-3200
Fax: +7-495-232-1761
