Elena Evgrafova's Article in HBR Japan

The May issue of HBR Japan contains article written by Elena Evgrafova, the Russian edition's editor-in-chief.

An entire section of HBR Japan is devoted to the issue of - "BRICs: investment and business." The section presents materials of the world's leading scientists who write on the ways of operating on developing markets, as well as authors from BRICs (Brazil, Russia, India and China) who analyze the special features of these countries.

In her article Elena Evgrafova gives advice a foreign company how to succeed in Russia: which rules to follow, how to reckon forces and what risks to get ready for.