On March 13, Independent Media Sanoma Magazines together with its partners - Financial Times and the Wall Street Journal - is to start producing SmartMoney, a new analytical business weekly.
The magazine will give captivating ideas and solutions for the best business practices based on the expertise of the leading Russian and multinational companies. SmartMoney aims to prove that serious analytics penetrating into the business' core can be not only useful, but interesting and fascinating.
However, the magazine's articles will be devoted not only to business, but also political and social events, science and culture. 80% of the content will be written in Russia by the highly professional editorial team.
The launch is being supported by a wide-scale advertising campaign.