Collection of HBR Best Articles
Harvard Business Review has released the Сollection of its best articles, an annual publication presenting selected and most popular materials of the magazine. The 2006 Collection features 9 business cases reflecting the most burning issues of the Russian business and most popular management problems in Russia.
According to the readers' surveys these cases were the most involving and instrumental among all HBR publications over the year time. Each case is followed by 4 solutions of HBR experts - top managers of the Russian companies.
Print-run of the Collection - 14,000 copies
Main distribution channels:
Retail (bookstores)
Gift with a purchase of the HBR subscription in 2006
Promo events among students of business, economics and management disciplines of top universities in Russia
According to the readers' surveys these cases were the most involving and instrumental among all HBR publications over the year time. Each case is followed by 4 solutions of HBR experts - top managers of the Russian companies.
Print-run of the Collection - 14,000 copies
Main distribution channels:
